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What are we building?
Duolingo chat (a community feature where learners help one another directly)
Why are we building this ?
- For users to learn more efficiently through connecting with locals
- To build a community of Duolingo learners.
Target Audience
Current learners on Duolingo.
Goal
Enable users to learn from locals through correcting one another’s exercise.
Success Criteria
- Increase Duolingo adoption as people learn from the app due to the psychological mirroring effect of talking to local speakers of the language they’re learning.
- The psychological persuasion enables users to feel like they’re local speakers too.
Metrics
- Time to activate
- Feature adoption rate
- Net Promoter Score
- Monthly new users