What are we building?
Instruction manual for effects in iMessage
Why are we building this ?
- To be the number 1 choice for messaging on iPhone
- To create community amongst iPhone users
Target Audience
Current iMessage users
Goal
To enable users to form beautiful connections through fun effects
Success Criteria
iMessage as the leading messaging platform for iPhone users.
Metrics
- Time to activate
- Feature adoption rate
- Net Promoter Score